Branding & Visual Identity
Your brand is more than just a name or a logo. It's the feeling people get when they interact with your business – who you are and what you stand for. At Bold Type, we don't just design visuals; we craft compelling brand identities that resonate with your audience and leave a lasting impression. The stuff that brings them back to you again and again.
BRANDING & VISUAL IDENTITY SERVICES
Branding that speaks volumes and sells just as much
In a world saturated with choices, a strong brand identity is essential for cutting through the noise and capturing attention. Work with our team to translate your story into a visual language that captures attention and inspires action. A clear and consistent brand identity builds consumer confidence in your business— people buy from the brands they trust.
Brand Essentials
Make your mark and grow with confidence
- Strategy session
- Brand strategy
- Brand mood board
- Logo variations
- Brand fonts
- Color palette
- Brand guidelines
- Brand files
- Guidelines for use
- Additional options
Investment starts at $2500
Brand Ultimate
Fully loaded for accelerated growth
- Complete strategy set
- Brand mood board
- Logo sets with variations
- Color palette with fonts
- Art direction for imagery
- Photo shoot creative
- Brand assets & patterns
- Brand guidelines
- Social media templates
- Additional options
Investment starts at $5000
Our
Process
Discovery
We start with in-depth conversations to understand your business, your goals, and your vision for your brand
Strategy
Then, we develop a comprehensive strategy that outlines your brand positioning, messaging, and visual identity.
Design & Refine
Next, we create a range of concepts for you to explore. We focus on the designs you love and create the full identity.
Launch +
Last stop! With all the necessary files and guidelines, your new brand is set up across all channels and other applications.
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Going Beyond Aesthetics
Good design isn't just about aesthetics; it's about creating something that truly sings. It's about understanding the nuances of a brand, the needs of its audience, and the subtle details that elevate an experience from ordinary to extraordinary. When design is done well, everyone can feel it. And that's what we're passionate about – crafting designs that not only look beautiful but also tell a story, build connections, and help our clients enjoy the success they deserve. That's the real magic.
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Branding in the Details
Beyond the beautiful logo and the eye-catching color palette, there's a whole world of behind-the-scenes razzle dazzle that can make all the difference. It's in the meticulously crafted brand guidelines that make it possible for you to maintain consistency across every touchpoint, the carefully chosen typography that so obviously captures your brand's personality, and thoughtfully designed templates that save you time without sacrificing results. A good brand is like a good employee, smart and dependable.
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Today's Sea of Sameness
In today's economy and the age of generative AI content saturation, a strong brand isn't just a nice-to-have, it's a must-have. Think of it as your secret weapon against chaos. A well-defined brand does the work to streamline decision-making, attracting the right customers without having to think about it or waste time and money on being unsure. Ultimately, a good brand saves you time, money, and frustration, freeing you to focus on what truly matters – growing your business and achieving your goals.
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Authenticity Beats the Fluff
Think of your favorite outfit. It's not just about the fabric or the color; it's about the way it makes you feel – confident, authentically you, and sets the tone for your day. It's not just about looking good; it's about feeling authentic and aligned with who you are. A well-crafted brand helps you articulate your unique value, connect with your ideal audience, and stand out in a crowded marketplace— possibly without even saying a word. It's not just about the look; it's about achieving lasting success.
FAQs
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Not much but we trust that if you’re here, something about our own brand resonated with you. You can expect that we’ll take the same care with your brand, helping you tap into the unique stuff that will resonate with your audience. There’s a ton of great agencies and designers out there with talent and experience just like ours, go with the one that pulls you in.
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The branding process can vary depending on the complexity of the project and the level of collaboration involved. Typically, it takes anywhere from 4 to 8 weeks to complete a branding project. We'll provide you with a clear timeline upfront and keep you updated on our progress throughout the process.
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We don't just disappear once the project is done! We provide you with all the necessary files and brand guidelines to ensure consistency in your future marketing efforts. We’re by your side as you implement your new brand across various channels, including your website, social media, and marketing materials. And if you need ongoing support with marketing, content creation, or other design needs, we're down to keep going! We’re into building long-term relationships with our clients.
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We understand that feedback and revisions are an essential part of the creative process. We offer a reasonable number of revisions within the scope of the project to ensure your satisfaction. We'll work closely with you to incorporate your feedback and refine the designs until they perfectly capture your vision.
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Yes, we offer flexible payment plans to make investing in your business more manageable. Generally, we require 50% of the project total paid up front and the remaining 50% is paid at the end of the project. During the your consultation, we can discuss payment options.
Ready to get started?
Share the basics about you and your business. We’ll respond to set up a free consultation to chat about your goals and discuss your options.
We got your back
Free yourself and your time up for the things that you’re passionate about. You have better things to think about. Enjoy peace of mind knowing that the experts have it all under control for you and then some.
