Marketing for Small Business

We've curated a flat rate menu of the essential marketing services designed specifically for small businesses with an emphasis on flexibility and affordability. You can choose any service you want, from website optimization and content creation to paid advertising and email marketing – all priced and packaged to give you the best value for your money.

Note: these services are limited to organizations with less than 50 employees and under $10 million in annual revenue.

Website Optimization

  • Website Audit & Basic SEO $200 (one-time)

    What it's for: Think of this as a health checkup for your website. We'll analyze your site's technical SEO, on-page optimization, and overall performance to identify any issues hindering your search engine rankings and user experience.

    Why you should care: A well-optimized website attracts more organic traffic, improves user engagement, and ultimately, drives more leads and sales.

    Deliverables: In-depth analysis of your website, including a detailed report with actionable recommendations.

    Restrictions: This service focuses on foundational SEO elements. This service does not include the work to make changes to your website.

  • Conversion Rate Optimization: $150 per page

    What it's for: Turning website visitors into paying customers is the ultimate goal. We'll analyze user behavior on your webpages and make data-driven improvements to increase conversions.

    Why you should care: Even small improvements in conversion rates can significantly impact your bottom line.

    Deliverables: Analysis of user behavior, A/B testing of different elements, and implementation of data-driven improvements.

    Restrictions: Price is per page. Complex pages or extensive testing may require additional fees.

Content Marketing

  • Blog Post Creation: $150 per post

    What it's for: High-quality blog posts attract visitors to your website, establish your expertise, and improve your search engine rankings.

    Why you should care: Content marketing is a powerful way to engage your target audience, build brand awareness, and drive long-term growth.

    Deliverables: One high-quality, SEO-optimized blog post (up to 500 words) with relevant visuals.

    Restrictions: Price is per post. Longer posts, in-depth research, or specialized content may require additional fees.

  • Social Media: $100 per platform per month

    What it's for: Keep your social media presence fresh and engaging with eye-catching content that resonates with your audience.

    Why you should care: Consistent social media activity helps you connect with your audience, build brand loyalty, and drive traffic to your website.

    Deliverables: Creation of engaging social media posts (text and visuals) tailored to each platform. Includes a monthly content calendar.

    Restrictions: Price is per platform. Management of social media communities or running social media advertising campaigns are separate services.

Paid Advertising

  • Social Media Ad Campaigns: Starting at $250 per month (includes $50 ad spend)

    What it's for: Reach your ideal customers on social media with targeted advertising campaigns that drive traffic and generate leads.

    Why you should care: Social media advertising is a cost-effective way to reach a large audience and achieve specific marketing goals.

    Deliverables: Creation and management of targeted social media advertising campaigns. Includes ad copywriting, audience targeting, and performance tracking.

    Restrictions: Starting price includes $50 ad spend. Higher ad spend budgets will be discussed and agreed upon separately.

  • Google Ads Campaign Management: Starting at $250 per month (includes $50 ad spend)

    What it's for: Get to the top of Google search results and drive qualified traffic to your website with targeted Google Ads campaigns.

    Why you should care: Google Ads can deliver immediate results and provide a high return on investment when managed effectively.

    Deliverables: Creation and management of Google Ads campaigns. Includes keyword research, ad copywriting, and performance tracking.

    Restrictions: Starting price includes $50 ad spend. Higher ad spend budgets will be discussed and agreed upon separately.

Email Marketing

  • Email Newsletter Setup & Design: $150 (one-time)

    What it's for: Build a professional email list and create a stunning newsletter template that reflects your brand.

    Why you should care: Email marketing is a powerful way to nurture leads, build relationships with customers, and drive sales.

    Deliverables: Design of a professional email template and setup of your email list.

    Restrictions: This service focuses on the initial setup and design. Ongoing email marketing management is a separate service.

  • Email Campaign Creation: $100 per campaign

    What it's for: Craft and send targeted email campaigns to engage your audience, promote your products or services, and drive conversions.

    Why you should care: Email campaigns can be highly effective for generating leads, promoting special offers, and staying top-of-mind with your audience.

    Deliverables: Design and execution of a single email marketing campaign.

    Restrictions: Price is per campaign. Complex automation workflows or email sequences may require additional fees.

Other Services

  • Monthly Performance Report: $100 (monthly)

    What it's for: Get a clear picture of how your website and marketing efforts are performing with a comprehensive monthly report.

    Why you should care: Tracking your progress helps you understand what's working, identify areas for improvement, and make data-driven decisions.

    Deliverables: A monthly report summarizing key performance indicators (KPIs) across your website, social media, and marketing campaigns.

    Restrictions: This service provides a general overview of performance. In-depth analysis or custom reporting dashboards may require additional fees.

  • Social Media Profile: $50 per platform

    What it's for: Make a great first impression on social media with optimized profiles that attract followers and showcase your brand.

    Why you should care: Your social media profiles are often the first point of contact for potential customers.

    Deliverables: Optimization of your social media profiles to improve visibility and engagement.

    Restrictions: Price is per platform. Content creation or social media advertising are separate services.

  • Google Business: $100 (one-time)

    What it's for: Improve your local search visibility and attract more customers in your area with an optimized Google My Business profile.

    Why you should care: For local businesses, Google My Business is a crucial tool for attracting nearby customers.

    Deliverables: Optimization of your Google My Business profile to improve local SEO.

    Restrictions: This is a one-time optimization service. Ongoing management or local citation building may require additional fees.

  • Specialty Platform Optimization: $150 (one-time)

    What it's for: Improve your visibility and attract more customers with an optimized profile.

    Why you should care: For speciality businesses, these tools have a primed audience. We can also help you evaluate the degree of investment that makes sense.

    Deliverables: Optimization of your profile and an approximation of how much you might invest in the future (or not)

    Restrictions: This is a one-time optimization service. Ongoing management or link building may require additional fees.

Wanna learn more?

Share the basics about you and your business. We’ll respond to set up a free consultation to chat about your goals and discuss your options.

 FAQs

  • We get it – every dollar counts! That's the beauty of our a la carte menu. You can pick and choose the services that align with your most pressing needs and goals. Need a website checkup? Grab the Website Audit & Basic SEO. Want to boost engagement? Social Media Content Creation is your friend. We'll help you prioritize and create a custom plan that maximizes your impact without breaking the bank.

  • We're more than happy to guide you. During the free consultation, we'll discuss your business goals, target audience, and current marketing efforts. Then, we'll recommend the services that will make the biggest difference for your specific situation. Think of us as your marketing mentors, here to help you make smart decisions.

  • SEO is all about getting your website found on search engines like Google. Our audit will uncover any technical issues or content gaps that are preventing your site from ranking well. We'll then provide clear recommendations to improve your visibility, attract more organic traffic, and ultimately, get more eyes on your business.

  • We believe in transparency and proving our value. For every service, we provide clear deliverables and track key performance indicators (KPIs) to measure the impact of our efforts. Whether it's increased website traffic, higher engagement on social media, or more leads generated, we'll show you the results.

  • While our menu covers the essentials, we understand that every business is unique. If you have a specific need that's not listed, just let us know! We're always happy to discuss custom solutions and create a tailored plan that fits your goals and budget.

  • Nope! We know how important flexibility is to the average small business. You can choose the services you need, when you need them. This allows you to stay in control of your marketing budget and adapt your strategy as your business evolves.

  • We're confident in our ability to deliver results, but we also understand that marketing is an ongoing process. We'll work closely with you to ensure you're satisfied with our services. If you have any concerns, we encourage you to communicate them to us promptly so we can address them and make necessary adjustments. Our goal is your success!

  • Simple! Just complete the interest form below and we’ll be in touch to schedule a free consultation. We'll discuss your needs and help you create a customized marketing plan that aligns with your goals and budget.

  • We typically require payment upfront for one-time services and monthly payments for recurring services. We offer various payment options for your convenience. Our payment terms and policies will be clearly outlined in our service agreement.

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